Press Down. You should do this in a lighter manner. You don't want to rub though, just push.

Step 3

Pull Back. Peel the yellow goo back, and it will hold its shape and pull out all the dust and dirt off your watch

Now you can roll the Cyber Clean® Compound between your hands, and the dust and dirt will become micro encapsulated inside, never to come out again. Then..............Repeat as necessary!